Author - Tom La Vecchia

It’s Time You Learn the Importance of: PPC Vs. SEO

None of us can deny that search engines such as Google play a major role in our small-medium-sized business success. We want our customers to find us on the web- but more so, we want customers searching for solutions to find us first. Different from someone typing in your website specifically, you want someone searching for "Best Greek Restaurants...

The Benefits of Project Management Training

One of the most essential processes in business is project management. Conducting regular project management training is incredibly beneficial, giving you the right knowledge and skills that come along with managing a project. Here are a few benefits of project management training. Setting Goals and Objectives One of the main benefits that you will receive from training in project management is...

The Shift Towards Non-Invasive Procedures: Virtual Skin Spa Has The Answers

Throughout the country, a very shocking shift in the beauty industry has started to happen. Plastic surgery, once considered to be the pinnacle of all things aesthetic, has started to fall to the wayside in favor of non-invasive procedures like dermal fillers, CoolSculpting, and microneedling. It’s a shift many industry insiders never would have seen coming in past decades. However,...

Use of Infographics for SEO and Public Relations

Creating Infographics (IG's) can seem confusing and difficult to put together. As Digital Marketers we segment our Infographics by the goal of the campaign either for SEO purposes to build credible backlinks and the other is to support Public Relations efforts. Many would argue is that they are on in the same. That is not true, to rank for Google...