All posts in Blog

30 Oct 2013


The brutal truth is that Sandy has left a footprint that will be felt at the Jersey Shore, Rockaway and Staten Island for some time to come. Full recovery to pre-Sandy level is not going to be immediate; it is a long arduous process that probably will take the next 5 to 7 years.

And the Jersey Shore, specifically Seaside Heights has its own set of challenges since the huge fire in September that decimated the boardwalk (again). But there is a path forward.

MillenniumWhat are the three key steps towards the return to prosperity?….Read Full Article 


11 Sep 2013

3 Great Ways to Manage All of Your Social Networking Sites

Facebook, WordPress, Twitter, Instagram, Linkedin, Pinterest, Youtube, Google+, Tumblr, …the list goes on and on. Taking advantage of social media is beneficial, actually it is necessary, to building and/or promoting your brand. Yet, having all of these accounts can be a full-time job to manage. So, here are 3 extremely useful ways to manage your brand via social media FOR FREE.

#1 Klout. Sign up for Klout and link all of your social media outlets to your Klout page. You will then be provided with a number from 1 to 100; this is your Klout score. It measures your influence via social media. Have your friends sign up for Klout and interact via social media with other Klout users and give/get Klout points by posting relevant information about what your interests are. Also, reaching certain high Klout scores means free stuff from companies that see you as influential. Klout keeps you remembering that you have to keep up each one of your social media outlets–haven’t tweeted in a few weeks? Your Klout number will fall. Have your tweets been constantly re-tweeted by others? Your Klout score will rise…


#2 Contaxio. This is a relationship management site. With this, you can sync your Facebook and/or Twitter, etc. and better manage your relationships. For example, once you sync your Twiter page you are provided with lists of your contacts. One list is Following (people you follow that do not follow you back), It’s Mutual (list of people you follow that DO follow you back), and Followers (those that follow you that you don’t follow back). This is essential for your business as most Twitter users and businesses want a large of amount of followers and a few amount of people THEY are following–so here is a way to cut out “the fat” if you will and let go of those who don’t follow back. You can also link your Linkedin and other social media.

#3 HootSuite



HootSuite allows you the ability to view data consisting of how influential your accounts are, user interactions, and more. The benefits of HootSuite are endless as you can sync up any or all of your social media accounts for automated posting and you can control all of your social media networks from one dashboard.

11 Sep 2013

Have you Embraced Digital Marketing?

Strategies for many major industries have gone through, and will go through, change. Even as the digital age has been around for quite some time-the modo is ‘keep changing’. Why is the modo not change to ‘this’? And how is this affecting those who received their education decades ago?

This trend of change is not going to stop any time soon. Yes, we did change to a digital age-but in that age there are endless possibilities.

A cautionary tale is that of the news industry. They snubbed the digital world for too long and they are still paying for it-still scrambling to come up with a lucrative business plan. The lesson there is to jump on the train when it rolls by, don’t be afraid let go of all that you know and think on an entirely different plane.

One industry that took to the digital change quickly was the marketing industry. As soon as print news stayed in print they up and left to explore a new world; of niche marketing and targeted ads on the web.

However marketing is, and will forever be, ever evolving. Marketing specialists and business owners need to follow where the people go, and the people are going in the many directions that are available to them via the web.

An article on was posted in Nov. titled, “The End of the Expert: Why No One in Marketing Knows What They’re Doing.” This article brings up a lot of valid points to once ‘marketing experts’- although tough to hear.

The article states the idea that what most Marketing majors have been educated on years ago-is no longer relevant.

However- the traits of a successful person would allow them to read such an article and see opportunity-not defeat. The opportunity that comes with constant change is that neither the newly educated or the previously educated can see what hasn’t yet come.

The driven and opportunistic of the marketing world will see that to be successful now is much more valuable than ever before.

As long as complacency in not in your vocabulary the possibilities are endless.

5 Tips for Successful Marketing Online

11 Sep 2013

The Benefits of Unemployment

By Thomas F, La Vecchia, MBA

Focus on Women Magazine

Post 2008 the term “unemployment” became a hot button issue. Unemployment rates plummeted and people became frustrated for some sort of relief. The sad truth was you were lucky if you were even underemployed; working harder for less pay or working levels under your skill-set.

However as the population leveled out their shock and frustration, they sought prospective opportunities. From there, following 2008, trends began to emerge.

Read Full Article Here