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11 Jan 2014

It’s Time You Learn the Importance of: PPC Vs. SEO

As we enter 2014, none of us can deny that search engines such as Google play a major role in our small-medium sized business success. We want our customers to find us on the web- but more so, we want customers searching for solutions to find us first. Different from someone typing in your website specifically, you want someone searching for “Best Greek Restaurants in NJ” to find your restaurant, or “Facelift in NYC” to find your plastic surgery website.

In order to have your website link come up on search engines (and stand out) to potential customers searching relevant keywords, you must make a decision: PPC (pay per click) advertising or building organic SEO.

First you need to understand the difference:

PPC is paying to come up for certain keywords on search engines. This tactic may provide an immediate influx of clicks to your website, yet it may be expensive depending on the amount of people competing to come up for the same keywords. The downside of PPC is that once you end your campaign, your website will drop off of search engines completely. By solely using PPC campaigns you will always have to advertise and be at the mercy of keyword costs-which can be an uphill battle for some in a competitive space.

Organic SEO is to make your website search engine friendly, by doing a number of tactics to make search engines like and trust your website- therefore having it organically come up in search engines for keywords. This takes time to build up, yet unlike PPC, these results do not revert. Coming up organically for keywords is the best possible outcome for your website.

Finally it is important to note, that where your website comes up on Google will be different if using PPC vs. SEO. [See Image Below-Red represents PPC placements, Blue represents organic (SEO) results] This is important to note because studies show that roughly 70 percent of people searching will click the organic results, versus 30 percent of people who will click on the PPC results (ads).

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What Does PPC Involve/How Does it Work?

PPC: Pay Per Click advertising is exactly what is sounds like. You are paying for an advertising spot, much like a commercial slot. Setting up a PPC campaign involves choosing which key words you’d like to bid on, such as “Coffee shops in Wayne NJ”. Once you select your key words you will set an amount you’d like to pay for each time your website comes up for that search and someone clicks on your link. Keep in mind, that other people are also bidding on the same keywords (which is a good thing, since you don’t want to pay for keywords that no one is typing in to search engines). However this means that the more competitive the keywords are, the higher you will have to bid to come up on searches. PPC should be monitored closely and changed by amount or keyword depending on the results you receive and the market.

How Do I Build Organic SEO?

Making your website search engine friendly involves a number of tactics and can be achieved in different ways-or in a variety of different ways. X Factor Digital Marketing does manage PPC campaigns, however we specialize in building organic SEO. XFDM does this for three reasons:

  • the results remain
  • it is a way to gain entry into the Google market if your keyword prices for PPC are very high
  • Most people click on organic results

Link building, tactics done on the back end of websites, and P.R. are all ways to build organic SEO.

What is Right for Me?

During your consult with X Factor Digital Marketing, we look at the entire picture: your budget, the amount you’d like to put out and would expect to come in with customers and finally the competitiveness of the market. Often times it is not one or the other (PPC or SEO), yet a see-saw of both; a percentage of PPC and SEO which is shifted as per the market and your individual needs.

To learn more about SEO and PPC contact X Factor Digital Marketing Today (908) 376-6291 or email info@thexfactorteam.com!

2 Jan 2014

Why Your Business Should Be Using Google Hangouts

Part video conference, part webinar, Google Hangouts have been growing in popularity and proving to be a useful tool for both digital marketers and webpreneurs around the world.

All that is technically needed to hold or be a participant in a Google Hangout is a free Google Account. Hook up your webcam and you can live stream video broadcasts from your Google+ profile, YouTube channel, or best yet, your own website. When the event is over you can save your recorded Google Hangout and share it on any of your web properties.

So how can Google Hangouts help your new media efforts?

1. Product/Services Overview

A Google Hangout is a great way to showcase a new product or service. Aside from being a free announcement that is available to the world, Hangouts can be incredibly interactive if you choose. That means you can open the event up to participants to ask questions via video or text chat. This is a great way to give a 360-view of what you are marketing.

2. Roll Out Webinars

To succeed online, it is imperative to establish yourself as an authority in your field. A great way to help you accomplish that is to demonstrate your knowledge and share information through Google Hangouts. Prove you are a subject matter expert by holding webinars that pertain to your field. You can end up increasing your online presence and growing your network, all while recruiting new potential customers.

3. Hold Meetings

With so much work being conducted remotely, Google Hangout gives businesses a free method to hold private meetings with staffers, no matter where each worker is located. Video meetings are useful because you are able to read visual cues such as facial expressions and body language. Video also tends to keep meeting participants more engaged and alert than the teleconference alternative. It’s also a lot cheaper than flying your staff around the globe to meet!

4. Teaching

The Internet has knocked down classroom walls, allowing lessons on every topic to be taught virtually. Consider adding a new revenue stream into the mix by offering paid courses. Sometimes it makes sense to give away what you know; other times it could be part of an over-arching business model.

Google Hangouts are growing in popularity and are a great free tool. Even Best Buy jumped into the fray this holiday season by offering shoppers last-minute gifting advice via Hangout. Familiarize yourself with these webcasts today, as you will only begin to see their popularity grow throughout 2014.

19 Dec 2013

3 Digital Marketing Trends We’re Watching in 2014

You would be hard pressed to find a digital marketing pro who is not excited for 2014.  The digital revolution continues to unfold every day, and there is no doubt that history books (digital, of course!) will show that the beginning of the 21st century housed a seismic shift in how human beings lived life because of technology.

Here are a few of the trends we are watching and excited about in 2014.

Mobile

Smartphones have shifted from being a supplemental computing device to being the primary vehicle for how people connect.  Sales completed via a mobile device continue to grow. This obviously means more trouble for brick and mortar storefronts.  When a purchase is a simple click or two away, and the price is often cheaper, you will continue to see mobile be a disruptive force for companies operating physical venues.

Smartphones have never been faster or cheaper. And with many major phone carriers recognizing the need for affordable data plans, you can expect the saturation of these mobile devices to continue into sectors where they were previously not popular.

Wearable Technology

From the Fitbit to the Galaxy Gear to Google Glass, there is no doubt that wearable technology is on the upswing.  And it should be a marketer’s dream.  From knowing where a potential customer is, the route they took to get there…even how fast they are walking around the mall.  Of course this is sensitive data, but the value proposition might be there for consumers and data hungry companies to strike a deal.  Whether or not that happens in 2014 remains to be seen, but there is no doubt that “smart” fabrics and watches and other wearable items are on the upswing.

Private Sharing

As Millennials start to turn away from Facebook, and older generations become increasingly concerned about putting their lives on display in the public domain, there has been a growing trend towards private sharing and disposable media.  In 2014 marketers will be hard at work looking for touchpoints to reach the growing number of folks who would rather share words, pictures and videos with their circles in private.  The success of SnapChat also seems to be parking a consistent rumor that Instagram will eventually allow people to share images that ‘self destruct’ after a user-set time. The trend of putting it all out there is fading and a new era of private sharing might be ushered in.

Be sure to subscribe and check our blog regularly as we’ll be watching these exciting 2014 trends for you!

18 Dec 2013

The Recipe for Creating Killer Content

The recipe to creating killer content is not a secret. Our blogging experience has taught us that the most successful blog posts in terms of page views, sharability and click-throughs include at least TWO out of these FOUR  ingredients:

– They offer actionable advice

– They take a controversial stance

– They elicit emotion

– They are timely

Before you start on a blog post for your business, be sure you are adding the right items into the mix.

Actionable Advice

You’ve heard the expression, ‘What have you done for me lately?’ That’s exactly what your blog reader is thinking.  In this age of bite-size information, many people troll the Web looking to learn and grow.  Since you are an authority in your field, people are looking to you for help.  Be sure to offer advice that is straightforward, concise, and easy to implement.  No one knows your business better than you.  Share information that can help the reader and they will be more likely to share your blog post — and more importantly — come back for more.

Controversial Stance

As a business owner you work hard to appeal to the masses. After all, you never know where that next sale is coming from.  However, most readers are savvy and can sniff out benign blog posts that are merely designed to populate today’s blog and get recognition from major search engines. Don’t be afraid to take a contrarian view on an issue you feel strongly about.  Do it in a fact-based manner and be sure to address both sides of the issue. Often, you can get your point across without ever attaching the stance to you or your business.  People love drama and are drawn to posts that offer an interesting vantage point.

Elicit Emotion

Much like controversy, people are drawn to feelings.  There’s a reason people love to see pictures of a fox playing nicely with a dog.  Or a puppy rescued from a drain.

Whether you are pulling at heartstrings or leveraging the power of fear, be sure that your words have the ability to conjure up emotion.

Timely

People love to click on things that are relevant.  And I mean like happening now relevant.  Stay in tune with the latest trends and news cycle and incorporate some of those concepts and phrases into a blog post.  For example, draw a parallel to something that a lot of people are currently interested in (i.e. – Obamacare, a holiday, a weather event, etc.)

Blogging is not a science, but use these key ingredients as part of your formula and you will be one step closer to entertaining readers and retaining them.

20 Nov 2013

We Love it When Our Work Goes Viral!

X Factor Digital Marketing recently launched http://maleplasticsurgerynewyork.com/, the first ever fully responsive website dedicated solely to male plastic surgery in NYC.

As the website is quickly going viral we would like to thank Jezebel.com for their amazing write up! Click here to read article

 

jezebel

Looking to build a website that search engines and bloggers love? Contact us today!

30 Oct 2013

ONE YEAR AFTER SANDY: STRATEGIES TO SUSTAIN BUSINESS GROWTH

The brutal truth is that Sandy has left a footprint that will be felt at the Jersey Shore, Rockaway and Staten Island for some time to come. Full recovery to pre-Sandy level is not going to be immediate; it is a long arduous process that probably will take the next 5 to 7 years.

And the Jersey Shore, specifically Seaside Heights has its own set of challenges since the huge fire in September that decimated the boardwalk (again). But there is a path forward.

MillenniumWhat are the three key steps towards the return to prosperity?….Read Full Article 

 

11 Sep 2013

3 Great Ways to Manage All of Your Social Networking Sites

Facebook, WordPress, Twitter, Instagram, Linkedin, Pinterest, Youtube, Google+, Tumblr, …the list goes on and on. Taking advantage of social media is beneficial, actually it is necessary, to building and/or promoting your brand. Yet, having all of these accounts can be a full-time job to manage. So, here are 3 extremely useful ways to manage your brand via social media FOR FREE.

klout
#1 Klout. Sign up for Klout and link all of your social media outlets to your Klout page. You will then be provided with a number from 1 to 100; this is your Klout score. It measures your influence via social media. Have your friends sign up for Klout and interact via social media with other Klout users and give/get Klout points by posting relevant information about what your interests are. Also, reaching certain high Klout scores means free stuff from companies that see you as influential. Klout keeps you remembering that you have to keep up each one of your social media outlets–haven’t tweeted in a few weeks? Your Klout number will fall. Have your tweets been constantly re-tweeted by others? Your Klout score will rise…

contaxio

#2 Contaxio. This is a relationship management site. With this, you can sync your Facebook and/or Twitter, etc. and better manage your relationships. For example, once you sync your Twiter page you are provided with lists of your contacts. One list is Following (people you follow that do not follow you back), It’s Mutual (list of people you follow that DO follow you back), and Followers (those that follow you that you don’t follow back). This is essential for your business as most Twitter users and businesses want a large of amount of followers and a few amount of people THEY are following–so here is a way to cut out “the fat” if you will and let go of those who don’t follow back. You can also link your Linkedin and other social media.

#3 HootSuite

HS

 

HootSuite allows you the ability to view data consisting of how influential your accounts are, user interactions, and more. The benefits of HootSuite are endless as you can sync up any or all of your social media accounts for automated posting and you can control all of your social media networks from one dashboard.

11 Sep 2013

Have you Embraced Digital Marketing?

Strategies for many major industries have gone through, and will go through, change. Even as the digital age has been around for quite some time-the modo is ‘keep changing’. Why is the modo not change to ‘this’? And how is this affecting those who received their education decades ago?

This trend of change is not going to stop any time soon. Yes, we did change to a digital age-but in that age there are endless possibilities.

A cautionary tale is that of the news industry. They snubbed the digital world for too long and they are still paying for it-still scrambling to come up with a lucrative business plan. The lesson there is to jump on the train when it rolls by, don’t be afraid let go of all that you know and think on an entirely different plane.

One industry that took to the digital change quickly was the marketing industry. As soon as print news stayed in print they up and left to explore a new world; of niche marketing and targeted ads on the web.

However marketing is, and will forever be, ever evolving. Marketing specialists and business owners need to follow where the people go, and the people are going in the many directions that are available to them via the web.

An article on Forbes.com was posted in Nov. titled, “The End of the Expert: Why No One in Marketing Knows What They’re Doing.” This article brings up a lot of valid points to once ‘marketing experts’- although tough to hear.

The article states the idea that what most Marketing majors have been educated on years ago-is no longer relevant.

However- the traits of a successful person would allow them to read such an article and see opportunity-not defeat. The opportunity that comes with constant change is that neither the newly educated or the previously educated can see what hasn’t yet come.

The driven and opportunistic of the marketing world will see that to be successful now is much more valuable than ever before.

As long as complacency in not in your vocabulary the possibilities are endless.

5 Tips for Successful Marketing Online

11 Sep 2013

The Benefits of Unemployment

By Thomas F, La Vecchia, MBA

Focus on Women Magazine

Post 2008 the term “unemployment” became a hot button issue. Unemployment rates plummeted and people became frustrated for some sort of relief. The sad truth was you were lucky if you were even underemployed; working harder for less pay or working levels under your skill-set.

However as the population leveled out their shock and frustration, they sought prospective opportunities. From there, following 2008, trends began to emerge.

Read Full Article Here

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