Tom La Vecchia | X Factor Digital Marketing

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20 Jun 2018

The Shift Towards Non-Invasive Procedures: Virtual Skin Spa Has The Answers

Throughout the country, a very shocking shift in the beauty industry has started to happen. Plastic surgery, once considered to be the pinnacle of all things aesthetic, has started to fall to the wayside in favor of non-invasive procedures like dermal fillers, CoolSculpting, and microneedling.

It’s a shift many industry insiders never would have seen coming in past decades. However, it’s happening, even to the point that Hollywood’s elite have started to undergo non-invasive procedures rather than just splurging for classic “nip and tuck” types of cosmetic treatments.

Baffling though it may be for some, the truth is that the popularity of non-invasive cosmetic procedures is one that makes sense—and not only because they are less expensive. The risk of undergoing fully invasive plastic surgery is very real, and at times, can even be potentially lethal.

Risk alone, though, don’t explain the full story of what’s going on with the world of cosmetology these days. Plastic surgery itself has seen a drop in price as techniques have gotten more refined throughout the years. The results have definitely gotten better, so if money weren’t an object, one would assume that people would still opt for invasive surgeries to get the looks they want.

So, really, what’s going on here? We decided to ask Theresa Pinson at Long Island’s Virtual Skin Spa to find out.

Better Results Than Ever Before

When it comes to the world of beauty treatments, the results you get are king. People will always pay top dollar for being able to look better than ever before, and if more people are getting non-invasive procedures even when they can afford to get a full facelift, that should tell you something.

Due to the advances in medical technology, the results that people have been getting with non-invasive cosmetic procedures have been, at the very least, equal to many classic plastic surgery procedures. Some, such as lip injections and other dermal fillers, have actually given clients more natural results than what traditional plastic surgery could offer.

One staff member at Virtual Skin Spa explained it this way, “People love the fact that non-invasive procedures look so natural. Why would anyone want to have extra scars, when they could just get results without having to worry about people noticing incision lines at all?”

Cost Is An Issue

Another issue that has often held back clients from getting surgery is the fact that it’s prohibitively expensive. Not many people have several thousand dollars to spend on plastic, especially when they have families to feed and investments to make.

Non-invasive procedures are naturally going to be cheaper, simply because they require less anesthesia, less equipment, and of course, fewer staff members to oversee everything. With everything less expensive, it makes sense why many people are opting for equally effective non-invasive procedures.

Less Downtime

Downtime isn’t something that should be taken lightly. You need time to rest after an invasive procedure, otherwise, it could cause complications or even cause your procedure to fail. Depending on the surgical procedure you want to get, the amount of time you could have to take off from work could be as long as four weeks.

Most people don’t get four weeks of vacation.

Non-invasive procedures rarely, if ever, require downtime that exceeds one to two days. The excessivee downtime of traditional plastic surgery puts many procedures out of the question, which in turn, drives the demand for non-invasive procedures through the roof.

The Surgery Stigma Is Real

Finally, there’s something to be said about the stigma that comes from saying that you’ve had plastic surgery. Though it’s not necessarily fair, the scars that show you’ve “had work done” tend to be stigmatized in mainstream society.

Non-invasive procedures don’t carry that same stigma, which in turn, makes them a lot more user-friendly to people. Regardless of whether the stigma is right or wrong, the truth is that it’s made a huge change n the way that people think about procedures—and that’s what leads us to the point we’re at today.

30 May 2017

Use of Infographics for SEO and Public Relations

Creating Infographics (IG’s) can seem confusing and difficult to put together. As Digital Marketers we segment our Infographics by the goal of the campaign either for SEO purposes to build credible backlinks and the other is to support Public Relations efforts.

Many would argue is that they are on in the same. That is not true, to rank for Google through SEO you need quality content both onsite and offsite. Onsite content should be the source of information with backlinks connecting to it’s the page (containing the content) from credible sites.

We recently created an Infographic for an important client, Dr. Monica Tadros, who is a Facial Plastic Surgeon out of NYC and NJ. She sees a correlation between allergies and sinus issues. Therefore we created an Infographic to raise awareness of the matter. We kept it short and sweet on purpose to get greater pick-ups. Now for SEO, we submitted to various directories to build awareness from a backlinking perspective. No proprietary strategy, just a lot of hard work and outreach to get it picked up by interested parties. SEO is often tedious and manually done in order to not get penalized by Google. The Infographic was picked up by seven sources and ranks for Top Allergy Triggers locally.

As for Public Relations, we took a different angle. We did a press release and journalist outreach sharing the piece for use on their sites. Although it did not garner any TV interviews, it was syndicated and picked up by close to 15 sites. This was a PR play as it created awareness for our client. The media sites were happy to pick-up our Infographic as they are always starving for content. With that said, we built some inroads for future placements, and they have already resulted in additional exposure providing high-quality media backlinks. Don’t think a simple Infographic won’t work, think again?

Check out our simple Infographic that garnered over 1,000,000 media impressions.

Top-4-spring-allergy-triggers-2

 

Infographic Source: https://drmonicatadros.com/top-4-spring-allergy-triggers-infographic/

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